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- <text id=93HT1141>
- <title>
- 80 Election: Reagan Takes Command
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1980 Election
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- July 21, 1980
- NATION
- Reagan Takes Command
- </hdr>
- <body>
- <p>Rightists ride triumphant, but the nominee must widen his appeal
- to win
- </p>
- <p>By Edwin Warner. Reported by Laurence I. Barrett/Los Angeles and
- Walter Isaacson/Detroit.
- </p>
- <p> Imagine this colloquy among Republican leaders as they
- gather around the celestial TV set to watch their party's
- convention.
- </p>
- <p> Theodore Roosevelt: It's a bully sight!
- </p>
- <p> Calvin Coolidge: Too expensive.
- </p>
- <p> Mark Hanna: Not much excitement. I can't see a single smoke
- filled room.
- </p>
- <p> Henry Cabot Lodge: I'm worried about the westward tilt of
- the party. The East always supplied the intellectual leadership.
- </p>
- <p> T.R.: If I had not gone West...
- </p>
- <p> Coolidge: What's all this talk about winning the blue-collar
- vote? America's business is business.
- </p>
- <p> Abraham Lincoln: Don't forget that the workingman's vote
- helped to elect the first Republican President. When we were
- trying to preserve the nation, the Republicans became known as
- the Union Party. The name is gone, but the meaning should still
- prevail.
- </p>
- <p> Ronald Reagan is an old hand at theatricals, but nothing in
- his long career can compare with the four-day extravaganza
- scheduled for Detroit's Joe Louis Arena this week. After many
- years of tryouts, he is the Republican Party's superstar. His
- folksy conservatism, with its tinge of Western populism, not only
- swept the Republican primaries but appears to be attracting other
- parts of the electorate as well. Scenting that victory might
- indeed be theirs, the Republicans are closing ranks behind their
- new standard-bearer. Though some are still wary of his politics,
- other envision Reagan's launching a new Republican era in
- America.
- </p>
- <p> To try to lure as many viewers as possible for 18 hours of
- TV time, the convention is overflowing with show business
- celebrities who will rival the politicians on the rostrum--a far
- cry from oldtime conventions where delegates lustily bargained,
- brawled and demonstrated to choose a nominee. This time there
- will be Pat Boone to pledge allegiance to the flag, Glen Campbell
- and Tanya Tucker to sing the national anthem. Other contributions
- will be offered by Jimmy Stewart, Vikki Carr, Dorothy Hamill,
- Ginger Rogers, Donny and Marie Osmond. And the national anthem
- once again by Princess Pale Moon. But through all the pageantry,
- Reagan will set the tone by word, gesture and command. It is his
- show, and he calls the shots.
- </p>
- <p> The biggest of all, of course, is his selection of a running
- mate. His choice will indicate where he intends to lead the party
- that has now put him in charge. Picking a relative moderate like
- George Bush with close ties to the Eastern Establishment would
- give a clear signal that he wants to broaden the G.O.P. base as
- much as possible. A compromise selection like Indiana Senator
- Richard Lugar would indicate a certain caution. Choosing an old
- friend like Nevada Senator Paul Laxalt would show that he plans
- to run a far more narrowly based campaign--with all the risks
- that implies in November.
- </p>
- <p> For all the emphasis on unity, however, some rancorous
- quarrels erupted during the preconvention maneuvering last week,
- and they could lead to trouble in the fall campaign. A certain
- militant element of the G.O.P. right wing still seems determined
- to assert its strength even if it hurts the party and the party's
- new leader. It was an indication that for some true believers,
- ideology is still more important than winning an election. Their
- special target was the Equal Rights Amendment. Reagan aides had
- already watered down the party's traditional support of ERA,
- which runs through most conventions back to 1940. (On the
- Democratic side, Eleanor Roosevelt led the opposition to ERA in
- 1940, and the Democrats did not support the measure until 1944.
- The latest polls indicate ERA is supported by 54% of the
- populace, but by only 43% of Republicans.) But that was not good
- enough for right-wingers. By an overwhelming 90 to 9, they pushed
- through a platform plank saying that the matter should be left in
- the hands of the states.
- </p>
- <p> ERA supporters were infuriated. Said Michigan Governor
- William Milliken: "This would be very, very costly in political
- terms." In an emotional speech, Mary Crisp, who was being ousted
- as co-chairman of the Republican National Committee because of
- her praise of John Anderson, accused the party of suffering from
- an "internal sickness" and warned that it might lose the
- election. Remarked an irritated Reagan: "Mary Crisp should look
- to herself and see how loyal she has been to the Republican
- Party." He added: "I don't think this ERA is a live-or-die
- issue."
- </p>
- <p> Equally controversial was the issue of abortion. Again
- rejecting the compromise wording, the right-wingers rammed
- through an endorsement of a constitutional ban on abortion. many
- moderates were distressed by the changes. Bob Hughes, G.O.P
- chairman in Cleveland, even saw omens of the Barry Goldwater
- debacle: "Shades of 1964--we're going to do it again."
- </p>
- <p> Leading the right-wing assault was the imperturbable Senator
- Jesse Helms of North Carolina, who reveled in the admiration of a
- coterie of delegates as he railed against the Panama Canal
- Treaties and the recognition of mainland China. But by now the
- Reagan forces were alarmed at the attacks on the platform by what
- some of them called the "grass eaters and know nothings."
- Congressman Jack Kemp and Richard Allen, Reagan's top foreign
- policy adviser, managed to prevent any alteration of the party
- planks on Panama and China. Allen emphasized that Reagan, while
- deploring the brusque way Carter severed U.S. relations with
- Taiwan, had no intention of restoring them. "There will be no
- turning the clock back," said Allen. "Reagan recognizes the
- importance of our present relationship with the People's
- Republic."
- </p>
- <p> The Reagan forces also overruled right-wing objections to
- Henry Kissinger's participation in the convention. Because of all
- the protests, the former Secretary of State decided not to appear
- before the platform committee, but William Casey, Reagan's
- campaign manager, insisted that Kissinger be allowed to address
- the convention. "He's earned the right to speak," said Casey.
- "He's been a good soldier for the party." Much to right-wing
- dismay, Reagan scheduled a session with Kissinger this week.
- </p>
- <p> When the arguing abated, the Republicans had a platform that
- supported Reagan's principal views. It endorsed the Kemp-Roth
- bill for a 30% tax cut over three years; called for more nuclear
- power and complete decontrol of oil prices; denounced the SALT II
- treaty as "fatally flawed" and demanded "military superiority"
- over the Soviets; urged the restoration of capital punishment;
- and appealed for the return of voluntary, nondenominational
- prayer in schools. All in all, said Platform Committee Chairman
- John Tower, the document represents "a rightward move" in keeping
- with the increasing conservatism of the U.S.
- </p>
- <p> To what extent Reagan controls the right-wing zealots in the
- G.O.P. will become clearer in the coming weeks, but his key aides
- were doing their best to play down the preconvention
- controversies. "A good fight or two might be helpful," said
- Campaign Manager Casey. Indeed, the more significant and
- surprising news is that the Republicans have by and large stopped
- sniping at each other. Richard Whitney, 60, a Reagan delegate who
- is a Colorado dairyman, declares: "We have to have all
- philosophies in the party to win. We are trying to embrace more
- people. We don't have much of that 'We won't compromise' attitude
- any more." Says William Simon, Treasury Secretary under President
- Gerald Ford and a likely prospect for high office in a Reagan
- Administration: "All of us are growing up and getting together."
- </p>
- <p> So far Reagan has done much to set the unifying tone. Gone
- is the strident rhetoric of the past. Now he talks expansively of
- bringing people together. He told TIME, "People should properly
- look at a political party not as a club or a religion, but as a
- means for uniting people with a common viewpoint about how the
- Government should be run. I don't ask for written-in-blood
- pledges. I am arguing that the Republican Party comes closest
- today to representing what the majority of the people in this
- country want."
- </p>
- <p> Reagan has instructed party leaders around the country to
- recruit as many volunteers as possible without regard for their
- viewpoints. Ideological purity is not the price of admission to
- party affairs. Last month Reagan met in Chicago with a number of
- Republican Governors, a group that has not generally supported
- his candidacy, and he assured them that he wanted to work with
- them. He also placated moderates by keeping Bill Brock as R.N.C.
- chairman. Traditionally the nominee puts his own man in the post,
- but Brock had won widespread support from conservatives and
- moderates alike for his successful efforts to broaden the party's
- base and elect more Republicans to state legislatures. Brock has
- had to relinquish some of his authority, but as long as he stays
- on the job, he symbolizes party unity.
- </p>
- <p> Party foes of Reagan have responded warmly to these signs of
- conciliation. Few people fought Reagan harder than Richard
- Rosenbaum, the former New York State G.O.P. chairman who
- supported Ford in 1976 and is now a national committeeman. "I
- guess I would have to say that Reagan is an idea whose time has
- come," says Rosenbaum. "Our problems are behind us, and the party
- will come to its full potential now." That sturdy pillar of the
- Eastern Establishment, former Senator and U.N. Ambassador Henry
- Cabot Lodge Jr., claims to be comfortable with a Reagan
- presidency. Says Lodge: "Reagan has been around. He's very
- practical."
- </p>
- <p> It is easier, of course, to like a man if he looks like a
- winner, and conditions seem favorable for a Republican candidate.
- Though registered Republicans still number less than one-third of
- all voters, the U.S. is now in the middle of a recession with
- unemployment climbing and inflation painfully high. Signs of
- increased Soviet aggressiveness were capped by the invasion of Afghanistan. There is a widespread
- sense that President Carter is not coping well with the problems
- facing the country. As Senator Laxalt acidly puts it, "Jimmy
- Carter is an indispensable ally." Says Leonard Garment, a Wall
- Street lawyer who served as an aide to President Richard Nixon:
- "We are seeing a new nationalism, a revival of strong feelings
- about the country, a desire for the kinds of leadership that
- makes Americans feel good about their country and themselves.
- Carter conveys a sense of self-flagellation, of guilt about our
- power and our past."
- </p>
- <p> Republican spirits soared when a survey was released last
- week showing that public confidence in the G.O.P. has risen
- sharply. The poll, by Robert Teeter's Market Opinion Research of
- Detroit (commissioned by the Republican National Committee),
- found that 58% of the people think the G.O.P. would more
- effectively control Government spending, compared with 25% who
- believe the Democrats would do a better job. For reducing
- inflation, the response favored the Republicans 53% to 24%. The
- G.O.P. outpolled the Democrats on holding down taxes 50% to 29%.
- By a margin 49% to 29%, people believe the Republicans are more
- likely to maintain military security. The most startling finding
- of all showed that Democrats are considered better able to reduce
- unemployment by a narrow 41% to 38%. Last fall the same survey
- indicated a favorable rating for the Democrats on this issue of
- 39% to 18%; in 1974, only 8% chose Republicans and 54% sided with
- Democrats. This surge in the Republicans' standing has encouraged
- them to concentrate on unemployment in the campaign, an issue
- that has belonged to the Democrats ever since the Depression. And
- if they do not have that issue, what do they have?
- </p>
- <p> The Teeter survey, to be sure, must be balanced against less
- impressive showings. The latest Harris poll puts Reagan narrowly
- ahead of Carter, 39% to 34%, with John Anderson at 24%. In one
- Gallup poll, in which only 26% gave Carter highly favorable
- ratings, the comparable figure for Reagan was 23%, suggesting
- that Reagan may have quite a job convincing people he is more
- capable than Carter. A series of Gallup surveys conducted from
- April through June showed that 38% of the Republicans in New
- England and 42% in the Middle Atlantic states would vote for
- either Carter or Anderson over Reagan. Such a defection of
- members of his own party poses a serious threat to Reagan no
- matter how many Democratic votes he picks up. On the other hand,
- given Carter's increasing weakness in the South and Southwest, it
- would be possible for Reagan to win without capturing any of the
- Northeastern states.
- </p>
- <p> On the bases of the Teeter figures, the G.O.P. hopes for
- dramatic gains in Congress. There is an outside chance of winning
- control of the Senate, where the party now has 41 seats. There is
- only a faint possibility of securing a majority in the House,
- where the Democrats outnumber their rivals 275 to 159. But if the
- G.O.P. takes a fair number of seats, it would be in a position to
- control both chambers in 1982, for the first time since 1954.
- </p>
- <p> The numbers favor the Republicans in this year's Senate
- elections. Of the 34 seats being contested, 24 belong to
- Democrats, ten to Republicans. Moreover, several of the Democrats are liberals
- bucking a conservative trend. The Republicans are anticipating a
- net gain of three to six seats, enough to give the Senate a more
- conservative outlook. That could also be true of the House, where
- from 20 to 40 seats are expected to switch from Democratic to
- Republican.
- </p>
- <p> Looking to November, Reagan is mapping out a strategy to
- capture as many Democratic and independent votes as possible. As
- a former Democratic activist who did not become a Republican
- until 1962, he has always been fascinated by the New Deal
- coalition put together by Franklin Roosevelt. He wants to build a
- similar coalition in opposition to the welfare state created by
- F.D.R. "If you look back," Reagan told TIME, "you find that those
- great social reforms really didn't work. They didn't cure
- unemployment. They didn't solve social problems. What came form
- them was a group of people who became entrenched in Government,
- who wanted social reforms just for the sake of social reforms.
- They didn't see them as temporary medicine as most people saw
- them, to cure the ills of the Depression. They saw them as a
- permanent way of life."
- </p>
- <p> Reagan is careful, however, not to attack such New Deal
- programs as Social Security and unemployment insurance, which are
- now taken for granted and have large constituencies. There are
- prudent limits assault on Big Government. That lesson of the 1964
- disaster, when Goldwater went down to resounding defeat after a
- defiantly conservative campaign that included talk of abolishing
- the Tennessee Valley Authority.
- </p>
- <p> To build a successful coalition for the campaign and
- possibly for the future, the Reagan forces are targeting three
- groups, most of whose members voted for Carter in 1976:
- </p>
- <p>-- Working-class families whose heads of household earn
- between $14,000 and $20,000 a year, a traditionally Democratic
- group that has been hardest hit by unemployment and inflation.
- Though largely blue collar, this category includes a significant
- number of white-collar workers in both private industry and
- government.
- </p>
- <p>-- White Baptists (the black vote is the most faithful of
- all the Democratic constituencies). Unlike other white
- Protestants, the Baptists voted in substantial numbers for one of
- their own in the last election. But they tend to be conservative
- on social issues, and many have grown disillusioned with Carter.
- If they turn out in large numbers, they can have a decisive
- impact in the Border states and the Deep South.
- </p>
- <p>-- Residents of towns and smaller cities of no more than
- 40,000 people. Traditionally inclined to vote Republican, they
- strayed from the party in 1976. Polling data indicate they can be
- reclaimed, though G.O.P. policies must be tailored to their
- different locations.
- </p>
- <p> The Reagan campaign aims to pull these groups together by
- emphasizing the issues that untie them rather than those that
- might divide. Says Senator Lugar: "There is a high degree of
- consistency among working people on patriotic as well as moral
- issues. The same people who are disturbed about the impotence of
- national power are also highly worried about abortion. There is a
- common thread here." Republicans have found that working people
- are no less interested in tax reduction than any other group. In
- addition to the Kemp-Roth federal income tax cut of 30% over
- three years, Kemp has proposed creating free enterprise zones in
- decaying parts of cities. Patterned after the well-received
- British experiments, the plan would permit sharp tax reductions
- and minimal Government regulations for companies that are willing
- to relocate and provide jobs for the local community. It could be
- an ideal Republican program: a free market approach to a pressing
- social problem that has resisted governmental remedies.
- </p>
- <p> To bring all these new people into its ranks, however, the
- G.O.P. is going to have to modify its country club image. Joe
- Six-Pack does not belong to a country club. Maryland's Republican
- Congressman Robert Bauman expresses a widespread aversion to the
- venerable upper crust that has long controlled party affairs:
- "They are elitists. They are out of touch with the supermarket
- counters. Their view of Communism is that it is a market to be
- sold to, not a system that may destroy their children's freedom."
- </p>
- <p> During the rules committee hearings in Detroit this week,
- Josiah Lee Auspitz, a member of the liberal Republican Ripon
- Society, plans to offer a resolution to change party rules to
- make it easier for ethnic groups to become convention delegates
- and members of the R.N.C. The present process discriminates
- against the larger states, where ethnic voters are concentrated.
- Auspitz is a member of the R.N.C.'s outreach program, which makes
- a special appeal to minorities. Yet he complains: The party tells
- these groups, 'Give us your vote, but your participation stops at
- the ballot box."
- </p>
- <p> One region that looks particularly promising for Republican
- gains among working people is the South. That is the thrust of a
- memo written to Reagan by one of his Southern strategists, Lee
- Atwater, who thinks the blue-collar workers hold the balance of
- power in the area. If they could be converted, the South could
- eventually be solid, he concludes, for Republicanism. Some
- evidence supporting this view comes from Texas, where the G.O.P
- primary contest between Reagan and Bush drew a record 510,000
- people to the polls. Says Reagan's Texas strategist Ernest
- Angelo: "There was just a greater degree of good salt-of-the-
- earth Texans than we've ever had before." Dallas Attorney Paul
- Eggers was surprised by a recent Republican rally that featured
- "beer, hotdogs, rednecks and lots of music and stomping. Fifteen
- years ago it would have been sacrilege to do that at a Republican
- rally."
- </p>
- <p> The G.O.P., however, cannot take its appeal to blue-collar
- workers for granted. Evidence of their crossing party lines to
- vote for Reagan in the primaries is sparse, though they clearly
- helped in Illinois and Wisconsin. While it is true that union
- leaders have not yet attacked Reagan, there is no reason to
- assume they will not. Says Robert Neuman, deputy chairman of the
- Democratic National Committee: "Union leadership has been
- concerned with Carter and Kennedy. They haven't gotten to Reagan
- yet. When they do, I think they'll hold the rank and file on
- issues of concern to workers: right to work, OSHA. Reagan views
- are dead wrong."
- </p>
- <p> Right or wrong, Reagan is not likely to change them. In
- general he sees no reason to modify his opinions when he feels
- the rest of the country is coming around to his point of view.
- The best way to form a coalition, he thinks, is for other people
- to convert to his viewpoint. To an extent, this has happened. But
- he eventually will meet more resistance. At that point, will he
- give a little or stand adamantly on principle?
- </p>
- <p> How Reagan orchestrates these various groups he needs to win
- the election will be a critical test of his leadership. If he
- seems to cater too much to the Southern fundamentalists, for
- example, he risks alienating urban ethnic voters in the North.
- Some of Reagan's backers in Detroit and elsewhere are
- demonstrating the zealotry that helped lose the election for
- Goldwater and can perform the same feat for Reagan. Says Ed
- Meese, Reagan's chief of staff: "It is a difficult balancing act
- on some of these things, but it is a necessary one to reflect the
- broad spectrum of support Ronald Reagan gets."
- </p>
- <p> Whether Reagan can accomplish what he intends will not be
- known until he is put to the test. Like many successful
- politicians, he is essentially an enigma. Says one shrewd
- Massachusetts Republican leader who has known and supported
- Reagan for many years. "I know George Bush. I know Howard Baker.
- I know Phil Crane. I know Bob Dole. I even know John Anderson.
- They all know me. But I don't know Ronald Reagan. If he came into
- a room where I was, someone would have to tell him my name. He is
- the most aloof politician I have ever encountered."
- </p>
- <p> The successful Republican Presidents--and Democrats too--have
- generally been skilled party organizers. While overseeing
- military operations during the Civil War, Lincoln was just as
- occupied on the civilian front trying to keep all his party's
- factions united behind his policies. However convinced of his
- particular viewpoint, any President must establish a consensus to
- govern effectively. But Reagan feels that the Republican Party
- has been too willing to make concessions for the sake of
- consensus. He blames past G.O.P. defeats less on people of his
- own convictions than on what he calls party "pragmatists":
- Republicans who said, "Look what the Democrats are doing and
- they're staying in power. The only way for us to have any impact
- is somehow to copy them." Reagan has firmly drawn the ideological
- line between the parties, and a significant force is finally
- lining up on his side of it. Despite recent polls, however, that
- force has yet to prove that it represents a majority of
- Americans. To show that it does will be Reagan's task.
- </p>
-
- </body>
- </article>
- </text>
-
-